Ethos is for B2B founders who want to present their app with sophistication and clarity. This template uses smooth gradients, bold typography, and eye-catching color pops to ensure your message doesn’t get lost. With its clean, intuitive layout, Ethos is built to elevate your product and drive user conversion without overwhelming visitors. Created by Emy Lascan of DesignUp, a leading designer with 22.6K followers on X.

Key Features

Fresh, Minimalist Aesthetic: The design is modern and approachable, combining soft gradients with sharp contrasts to make every element stand out. Your product looks polished and trustworthy from the moment users land on your site.
User-Centered Flow: Ethos offers an intuitive layout that effortlessly guides users through your app’s benefits, features, and pricing—making it easier for them to take action.
Optimized for Mobile and Desktop: Fully responsive, with design elements that adapt beautifully across devices, ensuring a seamless experience whether on mobile or desktop.
Engaging Blog Design: Ethos comes with a stylish, easy-to-navigate blog section so you can share product updates, company news, or thought leadership in a way that keeps users coming back.
Customer Stories that Build Trust: Highlight your success stories with a dedicated space for client testimonials, allowing you to showcase real-world results that build credibility.

Sections Included

Hero Section: The sleek hero area makes a strong first impression, with a prominent CTA button and a soft, gradient backdrop that sets a calm yet powerful tone.
Feature Showcases: Present your app’s key features in a clean, organized layout with accompanying icons and graphics that bring your product’s capabilities to life.
Pricing Section: Help customers quickly find the plan that suits them best with a pricing table that’s clear, straightforward, and aesthetically pleasing.
Client Success: Backed by trusted companies? Show it off with this section that seamlessly integrates testimonials and logos from your key clients or investors.
Integrated Blog: Keep your audience informed with a beautifully designed blog section that’s easy to update with your latest news, tips, or case studies.
Contact Form: A streamlined contact form ensures users can reach out without any hassle, offering a direct way for prospects to get in touch for more info.

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